tldr
From libraries to interfaces
My path to design wasn't direct. It started in libraries, where I learned that information only matters when someone can actually find it. That idea — that structure and context decide whether something is useful or just noise — became the through-line of everything I've done since.
During my degree in Electronic Arts I worked with multidisciplinary teams doing research to help clients patent innovative products. Along the way I picked up frontend development, which taught me how the things I design are actually built.
When I discovered UX/UI Design, it clicked. I've since designed for fintech, healthcare, gaming and logistics — currently working on systems that serve multiple audiences across Latin America, where a single design decision can ripple through operators, riders, sellers and end users at once.
Right now I'm focused on what I believe is the most interesting shift in our field: how AI is changing the way we design and build products. I work with a design-to-code flow using Claude Code, moving from intent to production with rapid iteration and measurement built in from day one. I don't think AI replaces craft — I think it raises the bar for where craft matters.
Good taste without accountability is just decoration. Good taste with accountability is leadership.
My practice lives at the intersection of research, prototyping and iterative design — from first concept to production. I care about the people on both sides of the interface: the ones using it and the ones building it.